VR in Automotive

The Road to Digital Reality for the Automotive sector

Contrary to the earlier days, the designing and manufacturing process of automobiles is breaching innovation and technology barriers. This is because in addition to style and performance, safety and in-built features are becoming increasingly important parameters that influence the buying decision of customers. This is one of the many reasons why automobile experts and players are embracing Digital Reality to redefine the current vehicular framework and to explore concepts for new ones.

The impact of Digital Reality on the Automotive Industry

Hence, these figures from a recent report do not come across as a shocker when it states that the global AR and VR market in the automotive sector stood at $213 million in 2017 and is expected to reach $673 billion by 2025 at a jaw dropping CAGR of 175.7%. On a regional level, Asia-Pacific is expected to register a CAGR of 183.7% for the forecast period, owing to a significant rise in government investments for the adoption of AR and VR in developing economies. These opportunities and initiatives have made the immersive and simulation technologies an attractive proposition for the industry players, who are able optimize their financial resources while manufacturing technologically advanced assets.

Automotive VR
virtual reality in Automotive

AR and VR solutions for the Automotive Sector

The numerous practical applications of these immersive technologies is what entices the customers towards them. For instance, an AR Heads up Display (HUD) projects real-time navigation signals on the windshield to help drivers focus on the roads, instead of looking into their phones for timely direction updates. AR glasses too act as an extension to a smart phone displaying information in front of the user’s eyes, only in a better and much safer manner. Owing to the huge smartphone penetration, automakers are quickly utilizing the potential of augmented reality development by designing and creating visually elaborative automobile manuals for the consumers. When it comes to vehicle designing, Mixed Reality is breaking ground by substituting conventional clay modelling with 3D visualization, which allows real-time interaction. Immersive showrooming is a Virtual reality trend that is not only transforming the traditional test drive approach but also is massively helping cut down the costs and enhance customer experience. In addition to the above mentioned, Virtual reality widens the capabilities for training engineers and service employees through immersive training processes.

The way forward for the Automotive sector with EDIIIE

Many industry players are successfully implementing these simulation technology concepts to stay ahead in the game. Digital reality applications like these have transformed the automobile sector into a bustling hotspot of top-notch innovations. And we at EDIIIE are constantly striving and working to surpass every such digital milestone with our avant-garde technology and solutions.

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Industry solutions by EDIIIE

Our industry services are powered by cutting edge technology and are designed to maximize business value and quality. Join hands with EDIIIE to experience innovation at this best along with other advantages.

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Out of the box solutions

With technology in the vanguard, we design solutions that are innovative and capable of creating compelling experiences.

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Cost effective solutions

With solutions that are easily accessible and implemented, we ensure cost efficiency for your business.

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Customized solutions

Our solutions are customized to meet every business objective and can be effortlessly integrated with other offerings.

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Turnkey solutions

With our turnkey solutions, experience seamless integration of our frameworks into your business processes.

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Brand solutions

We design simulation solutions that bring users closer to brands, thereby enhancing brand awareness and preference.

Learning solutions

Being interactive and engaging, our solutions are an ideal medium for learning and training as well as knowledge retention.

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