How Augmented Reality is Disrupting Social Media Trends
The worlds of social media and technology are everchanging and keep on evolving with every new advancement. In this not-so-static landscape, technologies that are emerging out as true disruptors are Augmented Reality and Virtual Reality.
AR and VR have already been embraced by brands across industries when it comes to delivering unique marketing experiences. And with social media marketing becoming an indispensable vertical of the overall marketing plan, how can that be left untouched by the impact of these technologies?
Augmented Reality has emerged as a tool to increase social media engagement and is leading the social media trends list. Augmented reality development presents unique content with technologically advanced features. Today's audience is tech-savvy, and the presentation of tech content is what excites them.
But the question is are the current augmented reality trends in the social media landscape the future of social media marketing? Let’s find out the answers below!
AR is a tool to enhance social media engagement.
Augmented Reality as a tool to increase social media engagement will be one of the most awaited social media trends. Augmented reality development will present unique content with technologically advanced features. Today's audience is tech-savvy, and the presentation of tech content is what will excite them.
Current augmented reality trends also include the marketing segment where brands and advertisers will explore AR-integrated campaigns to create interactive experiences.
Understanding Social Media Behaviour
Statistics for social media usage show how consumption has increased in the last decade. Nearly 3 billion people worldwide are using social media networks today, up almost three times as much as ten years ago.
In terms of the categories of the social media network, Facebook, Youtube and WhatsApp are top winners having more active users, with Linked In lagging far behind as per the Statista research of 2019.
How Social Media Platforms are Integrating AR
1. AR Snapchat
Snapchat led the way and started with picture messaging apps and its AR game Snappables, which implements touch, facial expressions, and motions to get more scores.
At the Snap Summit event 2021, Snap Inc announced the fourth generation of spectacles that bring Augmented Reality to life which will blend fun and utility through immersive AR.
In addition, Snapchat is teaming up with AR creators around the world to build more on the technology. Snap has also filed a patent for "Image-Based Tracking in Augmented Reality Systems.”
And now Snapchat’s AR-powered virtual try-ons have taken the current social media trends to a whole new level. It has opened new ways for fashion brands to connect with customers and offer immersive buying experiences.
Snapchat has stated that an average active user interacts with the AR product of Snapchat 30 times a day?
2. AR Facebook & Instagram
Facebook launched its smart glasses through Project Aria and R Glasses and its camera effects platform Spark AR across Facebook and Instagram and will be expanding its AR service to Messenger and its Portal intelligent speaker device.
Facebook has reported that Spark AR has more than 600 million users across Facebook and Instagram, and creators from over 190 countries have together published over 1.2 million AR effects Spark AR effects.
How AR is influencing the Social Media Hashtags
The seamless fusing of the real and virtual worlds to create excellent experiences is entering our day-to-day lives at an incredible speed, making AR an invaluable tool for Social Media Marketing.
# A New Dimension to Content Consumption
3D content will usher in a new era of how users consume content. The interactive and unique experiences will transport users to another dimension altogether.
# Brand Promotion through AR Social Media
Augmented Reality will offer users an immersive experience and will enhance the customer experience in unimaginable ways.
Businesses can develop brand-specific filters to connect to social media audiences and promote their business. An example case is that of Taco Bell. Taco Bell set a fun Snapchat filter that allowed users to turn their faces into Tacos and share pics that had Taco Bell's logo on them with their connections.
Instead of taking the traditional path of installing outdoor advertising boards, brands can use AR to bring the signage to life on SM platforms for the targeted audiences.
# Sharing content via social media apps
Augmented Reality will enable the seamless sharing of content across the spectrum of Social Media Apps.
Consider the benefits of AR VR In hospitality – you can have awesome experiential dining with AR restaurants-, and you can view all the ratings and reviews even before you enter the restaurant. Users can send those ratings or pictures to their friends via social media apps for better engagement, allowing for a creative experience.
Conclusion
Augmented Reality is the future, and the future has already arrived. The increasing use of Social Media platforms is one that brands cannot afford to miss out on.
Augmented Reality will change the Social Media Marketing landscape for brands. Organizations will have to be at par with the disruptions that AR in Social Media is causing and level up their social media marketing.
Augmented Reality is already changing the Social Media Marketing landscape for brands and Virtual Reality can be the next big thing. Organizations will have to be at par with the disruptions that AR and VR in Social Media are causing and level up their social media marketing.
EDIIIE- Enabling Innovative, Interactive, and Immersive Solutions.
Experts in designing Innovative, Interactive, and Immersive experiences, is one of the leading augmented reality companies in India offering a gamut of solutions in AR VR, and MR technologies.
We are the pioneers in designing and developing industry experiences that are highly interactive, immersive, and insightful. Our unparalleled services and industry solutions are powered by cutting-edge technology that spans across industries.
