Experiential Dining with Augmented Reality Restaurants
Augmented reality is pioneering and creating waves with unique and interactive dining experiences. Today's customers expect more from their dining experience, and restaurants bring themselves up to date with the latest technologies to offer novel and unique experiences.
This is more so applicable in the wake of the pandemic that saw many restaurants innovate to survive.
Virtual reality and augmented reality companies in India are transforming how restaurants are operating and innovating to engaging guest experiences. Restaurants understand the significance of allowing technology to be an enabler in increasing their sales and popularity.
Experiential Dining is on the Rise
The restaurant industry engages with augmented reality (AR), and experiments with interactive menus, employee training, order process to dining interiors are opening up new gastronomic avenues for the consumer.
How AR is helping drive sales through experiential dining?
Augmented reality (AR) transforms dining experiences by merging virtual elements with the real world, enhancing ambiance and engagement.
AR menus, interactive table settings, and immersive culinary presentations at augmented reality restaurants elevate customer satisfaction, creating memorable and shareable moments that boost sales through experiential dining.
1. Interactive AR 3D Menus
2. Removes Linguistic Barriers
3. Personalized and Emotional Connect
Also, Augmented reality app development allows the customer to gain in-depth knowledge about the history and origins of the food and ingredients through point-and-scan apps. So, learn while you munch.
4. AR-based games to augment engagement
Restaurants are offering tabletop games to engage and allow family and friends to bond over these games.
5. Share Dining Experiences
6. Prevalent Applications
• The Village Co recently launched a 'scan and play' coloring booklet with interactive characters who appear on smartphones and tablets.
• Ericsson launched a 3D AR interactive that enabled users to check before placing their orders.
• Robinsons Fruit Shoot has an AR experience that converts kids' coloring menus into interactive games and puzzles to keep them occupied and busy and the parents happy.
• Le Petit Chef plays an augmented story on the diner's plate while waiting for the food to arrive, turning it into an informative and interactive occasion.
• Joey Restaurants are bringing the taste of preparations to the diner’s doorsteps with meal and cocktail kits.
What’s On Your Plate?
Augmented Reality restaurants can offer futuristic and fantastic experiences. Customers can try out tables before booking them, get meals customized according to their taste, and play games at the restaurant.
