EDIIIE Develops an in-house AR-Powered Car Visualizer App

An industry-driven by design and technology, the automotive industry is consistently breaking innovation barriers. Factors like style and performance increasingly influence the buying decisions of the customers.

Consequently, automobile players are embracing disruptive technologies like Augmented Reality to redefine the vehicular framework and engage the customers. To ride this technology wave, EDIIIE has developed an Augmented Reality Car Visualizer mobile app for Android.

Physical visit to a car dealership has always been the first step in the consumer journey of purchasing a car. However, the car shopping experience has undergone some massive changes.

Owing to the huge smartphone penetration, automakers are quickly utilizing the potential of Augmented Reality in capturing the consumer’s imagination. EDIIIE’s in-house car visualizer augmented reality app, effectively bridges this gap.

Augmented reality is an excellent aid in creating a visually elaborate automobile manual of sorts. The app allows customers to overlay customizable and scalable 3D car models, onto real spaces like garages or parking spots. This helps the users visualize, assess, explore and plan their vehicle choice and make an informed purchase.

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About the car visualizer app

Furthermore, the app enables users to browse multiple car types like sedans, SUVs, minivans, and hatchbacks while comparing different models. The app offerings aren’t limited to just placing the products in a space.

Users can also interact with the augmented features and change the configurations. This includes rotating, scaling, dragging, changing color and texture, changing dimensions as well as changing parts like tires. Once the car is scaled to fit, the users can explore it in detail from different angles.

The app offers a wide variety of benefits, for both customers and dealers. It enables the presentation of information to the customer in a targeted manner and creates the desired impact. It also allows for behavioral analysis of the customer and enriches the purchase experience basis that.

Also read: EDIIIE Develops AR-Powered Home Décor E-commerce App

Talking about the app, Mr. Yuvraj Krishan Sharma, Co-founder and CPO of EDIIIE said

“Virtual car dealerships are the future of automotive. And EDIIIE’s car visualizer app is a seamless way of creating extraordinary product and brand experiences. It will open up avenues for the automobile players to personalize their customer approach and fine tune their product offering basis the insights gathered.”

About EDIIIE

Experts in designing Innovative, Interactive, and Immersive experiences (EDIIIE), we are one of the top ar vr companies in India. Our expertise lies in creating customized solutions for a myriad of industries.