AR/VR in Hospitality: Sparking Travelers' Iimagination
The hospitality industry for years now has thrived upon adding value to the customer experience and continually captivating new audiences. From accommodation to food & drinks to the means of the arrangement, the industry has only gotten better at the art of engaging guests. It was only natural then with the advent of digital reality, for the industry to undergo a transformation that has dramatically changed the way products and services are purchased and consumed. In an industry that is cluttered with options and intermediaries, inspiration has become an essential tool in significantly improving the market share and revenue of the players. And digital reality has enabled these players to evolve with customer expectations and inspire them.
Explore the transformative power of AR/VR in the hospitality industry! Elevate your guest experiences with immersive solutions that add value to every aspect, from accommodation to food & drinks.
Contact us now to explore tailored augmented and virtual reality solutions and stay ahead in this dynamic industry. Let's revolutionize guest experiences together!
The Digital Reality Driven Hospitality
Blending experiences with technology helps the hospitality players create hyper-personalization for the guests. And experiences driven by Augmented and Virtual reality are even more persuasive. Consequently, at least 8 of the largest hotel chains have launched Augmented and Virtual reality experiences as part of their marketing efforts over the past 12 months, including Intercontinental, Marriott, Shangri-la, and Best Western. 81% of travelers expected higher digital customer service from travel brands in 2018. Hotels offering a virtual tour saw an online revenue increase of 135% over hotels without one. Leaders in the hospitality space like Marriot hotels have launched VR postcards, immersive travel stories viewed on VR headsets. The 'try before you fly' Virtual Reality campaign by Thomas Cook boosted excursions to New York by 190% and generated an ROI of 40% for the travel agency.
Augmented and Virtual Reality Applications for Hospitality
Digital reality is changing the way customers perceive the physical environment around them, thus translating into an array of practical applications. Augmented reality creates interactive and immersive hotel rooms by displaying a virtual representation of the room before check-in instead of relying on brochures & pictures on the website. Additionally, AR also allows guests to engage with the different sections of the hotel property through virtual redecoration, to arrive at a choice of room before check-in. AR has also enhanced entertainment by allowing guests to experience 3D entertainment through designated AR hotspots in the hotel which can easily accessed via a smartphone. On-site restaurants are using AR to transform their menus into entertaining experiences by allowing the visitors to read the menus in their language, get drink suggestions, or even watch how the chef prepares a dish. CMMS enabled virtual keys allow visitors to unlock suite doors using their smartphones. This is additionally being used for maintenance management for scheduling inspections, preventive maintenance, and inventory management. Virtual reality is modifying the entire booking process into an immersive experience that helps customers search flights, compare hotel offerings & price, and book rooms via a VR headset.
Additionally, Virtual Reality enables efficient and profitable ways of imparting immersive and engaging training to the workforce. Gamification too is improving the overall stay experience of the customer through AR games that make exploration more enjoyable and engaging. Digital reality has also transformed the way hospitality partners are advertising their services through smartphone camera scans or immersive vacation videos.
The way forward for the hospitality industry with EDIIIE
There are endless possibilities when it comes to how Digital reality is facilitating personalization for the travellers, making customized experiences a reality. Striving ahead of the curve, we at EDIIIE strive to capture the customer's attention in the moment of truth, thereby inspiring their decision-making process.
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