What did you think? You build an AAA video game, and people will love it. Do you believe your struggle ends with game development and publishing?

Certainly not. Whether a hyper-casual game or an AAA gaming product, every video game requires an effective marketing strategy to ensure popularity and more significant revenue.

No one can deny that video games are integral to childhood memory. Although things have changed over the years, fondness for video games is irreplaceable.

The advent of augmented reality has been dubbed the new face of video games. The device's camera and GPS are typically used to create a mixed-reality experience. AR games combine the virtual component with mixed reality so that they can give players access to virtual objects in the real world.

Technologies like Augmented Reality, Virtual Reality, NFTs, and metaverse are becoming the center of attraction in the video game industry. The rise of 5G, the uprising number of gamers worldwide, cloud gaming, etc., confirm that all the predictions about the growth of the video game market would never go wrong.

There are no giant banquet halls, No extra travel expenses, and no chance of crowds bumping into each other. With metaverse, organizing events has become a piece of cake. Metaverse is a concept that has captivated the world, leaving people intrigued but mesmerized.

Sure there are video games with no specific background story at all. But, looking at these games closely, you will see a lot is happening within them. For example, take chess or card. They do not hold any conventional background story.

Considering the swirling popularity of video games, no doubt the gaming industry is a profit-making space. Video game development startup has turned every insightful entrepreneur's dream.

But when we talk about the gaming world, mobile game monetization strategies are becoming extremely crucial.