Effective ASO Marketing Strategies for AAA Gaming Apps

What did you think? You build an AAA video game, and people will love it. Do you believe your struggle ends with game development and publishing?

Certainly not. Whether a hyper-casual game or an AAA gaming product, every video game requires an effective marketing strategy to ensure popularity and more significant revenue.

And yes, it is true. Getting your video game cognizant across the mobile app store takes work. Remember the struggles you have gone through to get a higher SEO ranking for your website.

The mobile app store optimization is similar to that. In such a way, websites have Search Engine Optimization or SEO, and App Store Optimization or ASO is there for mobile applications, including games. 

Because of the crowded mobile game development market, app store optimization is crucial to avoid your mobile game getting lost among the heaps of game apps. Moreover, games in the iOS app store and Google Play Store now stand as an independent genre, not as various applications.

Earlier, in the iOS App Store, the tabs were ''Categories", "Featured," and "Top Charts." Now there is 'Today', 'Games' and 'Apps'. The same thing goes for Google Play Store.

Consequently, it leads video game marketing professionals to another challenge: how to make their video games dazzle the crowd. What would be the perfect way to optimize the mobile app store?

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What do You Mean by AAA gaming?

AAA gaming implies video games of premium quality. Usually, large, seasoned, and well-known gaming studios design and develop AAA video games.

AAA games feature the best graphics, the most realistic gameplay, and the most immersive storylines. The top and the most popular gaming platforms arrange the AAA gaming product launching.  AAA games' design and development costs are much higher than other games.

These games often have enormous budgets and the most expansive development teams. Almost all AAA games are the most polished and technically enriched video games in the market.

Why do ASO Marketing Strategies Matter for AAA games?

Although AAA gaming products allure gamers with their charms, ASO marketing holds solid importance for them. App store optimization allows even the top game studios to experience the ease of customer acquisition.

ASO marketing helps game studios to expand their demographic base quickly. Besides helping in lead generation, ASO marketing tactics enhance brand recognition. It ensures customer loyalty and in-app purchases.

So, ASO marketing strategies are crucial for AAA gaming studios, whether generating leads or revenue.

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Effective Tactics to Optimize Game Apps in App Stores

It is not easy to list the specific factors of the ASO algorithm. But we have done it for you. Following are the effective ways to optimize your AAA gaming apps in the mobile app store:

1. Work On Your Game Icon

From SnoutUp to WhyKev, everyone considers the game icon one of the topmost game assets to grab attention on the store page. The first thing the targeted audience will see is the game icon. And most of the time, players tend to judge a game by its icon.

A catchy and well-crafted icon makes all the impressions more likely to download. So, take extra time while crafting your game icon. The game icon must mirror the gameplay, making sense of the content of the gameplay.

2. Pay Attention to the AAA Gaming Title And Subtitle

The title and subtitle of your AAA gaming app should not be just the name but effective keywords. And the keywords must be of the highest search rankings or traffic.

The iOS App Store allows 30 characters for the game title, while Google Play Store marks it at 50. So be careful while carving out your game title. If the game title and subtitle reflect its genre and contain relevant keywords, it will naturally come to the top.

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3. An Exclusive Homework In Keywords

Like in SEO, keyword research is one of the most significant factors in ASO. So, sit down, open your MacBook or take pen and paper, and initiate brainstorming.

• First, write down all the top features of your AAA gaming app.
• Next, research and mine out the latest mobile video game trends.
• You can use keyword-digging tools to list all the relevant keywords related to your game genre.
• Once you find the keywords that go hand in hand with your game features, focus on long-tail ones among them.     
• After finalizing your keywords, you can integrate them into your video game description.

4. Don't Ignore the Game Description

The game description has a specific purpose in ASO marketing. It enables video game marketers to highlight the top features of the video game so that the players can go through it, find the game lucrative, and download it.

Moreover, the ASO algorithm will evaluate your game description for keywords, showcasing it to your audience as a reference. So, always pay attention to weave a mesmerizing game description around the keywords.

5. A Catchy App Preview

Game descriptions and screenshots are always helpful for ASO. But a catchy and detailed App Preview is peerless. If done correctly, the promo video pegs all the necessary detail about the game features and characters, persuading the gamers to download the game at once. App Store Optimization, or ASO, is the driving force behind fetching enormous traffic to your video game.

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Wrapping up

To conclude, app store optimization is crucial for AAA gaming apps similar to a puzzle or hyper-casual games. If you conduct the ASO skilfully, you can quickly generate the revenue you expect. However, remember one thing; ASO is not a one-time settlement. It is an ongoing process to make your games visible to the audience.

EDIIIE holds experience in both developing AAA video games and optimizing them in the app stores. App store optimization is like creating a doodle for our video game marketing professionals. Access our ASO marketing services for AAA games and leave your game marketing hassles behind.

What does keep you in the chain? Come on, contact us.