Insights from the experts
Our focused blog section talks about immersive technology developments, industry applications of simulation and much more.
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Augmented Reality Packaging: How AR is Revolutionizing Product Packaging

Product packaging. We all see it almost on a daily basis, and yet no one really pays much heed to it. Yes, we’ll recognize our favorite pack of chips and cans of drink down at the mart – but we’re pretty oblivious to the rest, aren’t we?

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Virtual Mall: The Rise of Virtual Shopping Stores in Metaverse

The Metaverse is a convergence of technologies unlike any we’ve seen before. It’s got the best of what the internet’s got on offer, a whole lot of digital techs, and of course, the capabilities of new emerging technologies on the block.

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How Virtual Showrooms in Metaverse are Impacting Businesses?

The emergence of both the internet and smartphone has impacted and revolutionized almost every aspect of businesses. Internet and mobile smartphone apps have shown business owners how to promote their business ventures innovatively. 

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Visual Interactive User Manuals for Consumer Products

AR and VR were considered futuristic technologies not so long back, but today have found their way into everyday reality and are used in various ways in industrial applications, production, and maintenance. 

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AR Shopping for People with Disabilities (PwD)

PwD’s as Consumers 

  • As per WHO, almost 15% or 1 billion people live with some form of disability.
  • Around 110-190 million people have very significant difficulties in functioning.
  • For India, the differently-abled population is 26.8 million
  • It is estimated worldwide that this sector has almost $8 trillion of annual disposable income
  • In India, mainstreaming them could add around 5-7 to the country's GDP. 
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How AR VR Impacts the Retails Sales

• The global market for VR and AR in retail will reach USD 1.6 billion by 2025. 
• 94 percent higher conversion for AR integrated products (Shopify)
• A 40% higher conversion rate with AR (Mobile Marketer)

With such a huge prospective market, the stakes for the retail business are too high to not adopt this technology. 
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