In the evolving business landscape, Augmented Reality makes businesses thrive.

From manufacturing to e-commerce, businesses are leveraging numerous benefits of AR integration. Driving sales, increased user engagement, unparalleled user experience, and grown brand awareness are among the inevitable Augmented Reality competencies.

Let go of any preconceived notion that Augmented Reality (AR) and Virtual Reality (VR) are just flashy gadgets or limited to gaming sensations like Pokemon Go. It’s time for a business revolution!

Product packaging. We all see it almost on a daily basis, and yet no one really pays much heed to it. Yes, we’ll recognize our favorite pack of chips and cans of drink down at the mart – but we’re pretty oblivious to the rest, aren’t we?

Seeing is believing. That’s a thought that rings true in many facets of our lives. Especially when it comes to watching visuals and spatial content, as they seem to extend our grasp on reality in ways we want to explore or desire.

Geospatial data is an important aspect of what drives people to explore and chart out new places. It usually comprises valuable pieces of information, such as satellite images, drawn-to-scale maps, and aerial pictures, among other things.

The concept of Augmented Reality, in reality, dates back to the 1960s. However, it was only in the 90s that it was christened by Boeing researcher Tom Caudell. He used the term, back then, to describe what was essentially a head-mounted display system for line workers assembling aircraft parts.