EDIIIE develops in-house AR-Powered Home Décor E-commerce app: InterioAR

With personalization high in demand, E-commerce is increasingly turning to disruptive augmented reality technology to keep the customers engaged. As a result, newer avenues are opening for Shopper experiences, particularly in the Home Décor segment.

To ride this technology wave, EDIIIE has recently developed an Augmented Reality Home Décor mobile app.

The home décor industry has struggled with capturing the consumer’s imagination and transaction value outside the brick-and-mortar space. InterioAR, EDIIIE’s in-house E-commerce Augmented Reality app, seamlessly solves this problem.

When blended with E-commerce, Augmented Reality is an excellent research tool to enhance the decision-making process while sitting at home. The app allows users to overlay customizable and scalable 3D interior design products, onto the real environments of their homes or offices.

This helps the users in visualizing, assessing, exploring, and planning product combinations in order to make informed purchases.

About InterioAR

InterioAR enables users to browse multiple furniture categories like Sofas, chairs & tables, bookshelves, cabinets, recliners, beds, wardrobes, and shoe-racks. Each category has multiple options or variations that allow users to compare products before making an informed decision.

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Thus, manifesting the age-old ‘try before you buy’ concept. Additionally, the app offerings don’t just stop at placing the furniture. Users can also interact with augmented objects.

This includes rotating, scaling, dragging, changing color and texture, changing the dimensions as well as removing the chosen furniture. Once the user is satisfied with the selection made, the order can be placed.

InterioAR is a retailer-friendly e-commerce solution that allows all possible customizations. It is revolutionary in terms that the seller need not stock all the variations of a product to the app.

Customizing of products as per requirements is left to the imagination and visualization of the customer. A separate admin panel enables retailers to add details like price, availability, user reviews, most purchased and most liked furniture.

Talking about the app, Mr. Gautam Arjun, Co-founder, and CEO of EDIIIE said,

“InterioAR is an engaging and streamlined way of enhancing the shopping experience of users and building brand recognition and recall. With its seamless interface and easy access via a smartphone, InterioAR will revolutionize the way e-purchases of Home Décor products are made.”

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About EDIIIE
Experts in designing Innovative, Interactive, and Immersive experiences (EDIIIE), we are one of the largest MR and AR VR development companies. Our expertise lies in creating customized solutions for a myriad of industries.