5 Reasons Why Motion Graphic Design Is In High Demand

As a motion graphic design provider, we frequently emphasize how important good design is for any business to succeed. Today, let’s explore the primary reason behind this crucial reaction.

We’ve all been captivated by the power of design as consumers - from deciding to make a purchase because of attractive packaging design, or swiftly navigating away from a website that fails to engage us with poor design.

However, if you are a business owner looking to grow your business with the power of graphics, you’ll require a little more than gut feeling or personal experiences before you take a step ahead.

In this blog, we’ll explore key ways in which motion graphics directly influence the success of businesses, supported by insightful case studies that vividly illustrate the dynamic interplay between motion graphics and business success.

But before we dip deeper, “Why use motion graphics" is a crucial question to explore, as it holds the key to unlocking how it significantly elevates any business.

5 Business Challenges Motion Graphics Can Solve

In today’s competitive marketing environment, people are bombarded with a mountainous amount of information that makes it daunting to grab attention solely depending on text, static images or even some kind of traditional videos.

Here, motion graphics come into the picture. Scroll down to understand the math behind the curtain.

Firstly, motion graphics can instantly generate a submersive storyline, which eventually takes on the feel of a lesson, documentary, comedy or sometimes a video game. Simply put, motion graphics has the potential to do all - explain, entertain, and educate.

In a nutshell, working with a 3D/2D animation company can offer your business with many unskippable marketing benefits:

1. Explain Complex Idea Effortlessly

Businesses or companies offering highly technical services or products often face challenges in describing their offerings clearly to the target audience. Explaining complicated information like engineering specifications, scientific principles or financial algorithms is a tough gig, especially in today’s digital realm.

This is where motion graphics shine through simplifying complex data, helping your target audience understand it quickly.

For example, Dropbox’s explainer video. Dropbox seamlessly communicated its service through a precise yet engaging motion graphic video.

The video explained the concept of cloud storage through simple, animated visuals, effectively conveying its benefits and functionality to a far-reaching audience. Eventually, this contributed towards building brand awareness and communicating the value proposition. 

Furthermore, motion graphics prove beneficial when you need to convey sensitive or awkward information in a lighthearted and interactive manner. An excellent example of this is Melbourne Metro’s video called Dumb Ways to Die. 

The video's immense popularity, boasting over 240 million views, presents a significant reach and potential audience engagement in a hassle-free manner.

Besides, this viral initiative not only promotes railway safety but also serves as a testament to the campaign's successful penetration into the digital landscape. In essence, the business value lies not only in the immediate impact on public safety but also in the potential for brand recognition, partnerships, and revenue streams through associated digital assets.

2. Increased Conversion Rate

Did you know incorporating motion graphic elements into a video on your landing page can , outperforming text-only pages?

But it doesn't stop there – these motion graphic content videos also elevate click-through rates by an impressive 65% and reduce unsubscribes by 26%!

Videos, especially those enriched with motion graphics, enjoy higher levels of interaction compared to other content types. According to BuzzSumo, video posts garner at least 59% more engagement than their counterparts. Once you share a video, you can simply relax and witness the likes pouring in, as people organically propagate the content across the vast expanse of the web.

Amazon's product pages exemplify exceptional design, captivating audiences with compelling visuals that entice shoppers to delve deeper, ultimately elevating conversion rates.

3. Interactive Storytelling for Brands

Creating and curating a strong brand identity is crucial for elevating conversion rates and cultivating a dedicated audience that recognizes and trusts your brand.

Here, the art of storytelling plays a pivotal role in providing potential customers with a glimpse of the significance your product or service holds for them.

Take this narrative to the next level by crafting an immersive experience through the utilization of motion graphics.

Wyzowl reports that video has proven instrumental in enhancing the understanding of products or services for 94% of marketers. Moreover, from the customer's perspective, a compelling 88% state that they were convinced to purchase a service or product after viewing a brand's video.

However, a significant challenge arises: consistently producing high-quality and distinctive video content can quickly accumulate substantial costs.

Once again motion graphics come into the picture. A more cost-effective alternative that eliminates the need for an extensive team of producers, actors, sets, and permissions. All that's required is a skilled motion graphic designer and a concept to pour life in the story.

So, by incorporating motion design into your strategy, you can effortlessly boost your creative content production, establishing a consistent flow of engaging material. Consequently, this not only aids in augmenting brand awareness but also proves to be a more budget-friendly approach to content creation.

Related post: The Art of Storytelling: How Explainer Videos Bring Ideas to Life

4. Attention-grabbing Ads 

Undoubtedly, motion graphics compliments animation ads far beyond our imagination.

This amalgamation immediately captures the viewer’s focus compared to dull monotonous status advertisements which are often skipped.

For instance, Apple’s Product Launch Video constantly uses motion graphics in its product launch events. Their videos present product features and functionalities through visually amazing and stunning animations and demonstrations in less than 8 seconds.

Simply put, these motion graphics presentations highlight the sleek design, and USP’s (Unique Selling Points) of their products, driving excitement and interest among customers.

5. Brand Consistency Across Platforms

Embracing motion branding goes far beyond visual appeal.

Furthermore, it serves as a strategic approach to maintain seamless consistency across diverse digital platforms. From websites and social media to apps and digital ads, integrating motion graphics ensures that your brand possesses instant recognition regardless of its digital habitat.

Precisely, this uniformity not only reinforces brand identity but also upholds customer trust and loyalty, ultimately contributing to a more robust and recognizable brand presence in the ever-evolving digital landscape.

Nike consistently and proudly features its iconic "Just Do It" slogan and unmistakable swoosh logo in all of its marketing materials, reinforcing and perpetuating the strength of their brand identity.

When To Use Motion Graphics? 

If you are looking for a swift and efficient method to communicate your ideas, motion graphics offer an ideal solution. Unlike animation, motion graphics demand less time and effort, allowing for more frequent and cost-effective utilization.

However, if budget constraints are not a concern, video editing remains a viable option.

Whichever way you decide to walk through, motion design is a great way to add a touch of personalization. Especially, in a business landscape, you can use it for the following purposes:

● To improve visual communications with a distinctive, personalized touch.

● To enhance user experience and interaction design.

● To captivate users and keep them engaged on the website or social media page.

● To articulate intricate concepts while drawing attention to essential information seamlessly.

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All in all, incorporating motion graphic design into your business strategy can yield a favorable return on investment (ROI), especially with the versatility it offers.

Notably, motion graphics companies often support repurposing content. For example, an animation production company might create a comprehensive video for a website, and then extract segments for concise 30-second promos tailored for social media.

In addition, static images can be extracted for use in infographics. This content stacking approach proves efficient, maximizing the value of marketing budgets.

Finally…

While the creation of motion graphics and digital illustrations plays a crucial role in enhancing sales, their true potential is realized when aligned with your marketing strategies and goals.

In a rapidly evolving business landscape filled with continuous competition, these visual elements shine as beacons, improving engagement and bolstering brand recognition.

Recognizing that compelling visual content not only captures attention but also increases the likelihood of being featured on social media, you have the opportunity to implement subtle, action-driven calls to action with these strategies.

By doing so, you can significantly impact your business, driving sales and creating a lasting impression.

Consider redirecting your focus towards disseminating your brand messages through the compelling mediums of motion graphics, digital illustration, and 3D animation, seizing the opportunity to connect with your audience in an impactful way.