AR Shopping for People with Disabilities (PwD)
PwD’s as Consumers
- As per WHO, almost 15% or 1 billion people live with some form of disability.
- Around 110-190 million people have very significant difficulties in functioning.
- For India, the differently-abled population is 26.8 million
- It is estimated worldwide that this sector has almost $8 trillion of annual disposable income
- In India, mainstreaming them could add around 5-7 to the country's GDP.
Enterprises now need to start making them a business priority as disabled people are an integral part of the target audience.
Assistive Technologies to Enable PwD’s
Assistive technologies have been a game-changer for people with disabilities (PwD). With the increasing number of education and skilling opportunities opening up for them, job hiring's for PwDs have also been increasing.
Companies have formulated inclusive policies and realize that this workforce has proven reliable, honest, and loyal. With government support and loan assistance, many PwDs are also turning entrepreneurs.
How AR Shopping is helping people with disabilities:
Shopping is therapeutic as well as fun for many. However, much as a disabled person may enjoy physically shopping, the lack of facilities and access limitations in stores make it an off-bound activity for them.
Retailers do not factor in a shopping experience designed to cater to the needs of the disabled. Augmented reality in the retail industry has the potential to offer them a memorable experience, one that they can actively take part in
A few case studies indicated that ar vr companies in India are enhancing the shopping experience for PwDs.
In-store navigation for AR Shopping
When a consumer enters a store, the app offers a virtual replica for people with disabilities to explore.
AR Restaurants and hotels are also becoming more accessible for physically disabled people. Advanced technologies like AI, VR, and AR in hotel industry are playing a vital role in this.
Make shelf products accessible.
Shelves can be customized for AR accessibility. If consumers see something on the shelf they like, they can point their phone on it and get all details on it.
They can even fill it into their virtual carts, which upon check out, staff can collect for them.
Related post: How AR VR Impacts the Retails Sales
AR Glasses for Shopping
For the people who cannot use their hands, AR glasses for shopping allow them to view items without using their hands and get all information about the product. Consumers can make use of voice commands to complete the purchase.
Conclusion:
Augmented Reality has already created disruptions in many sectors like the augmented reality oil and gas industry, augmented reality in aviation maintenance, and ar vr in healthcare market, etc. It is set to increase its usage and enter new areas where technology can advance not just business but also social causes.
Augmented Reality can positively impact the lives of disabled people and allow them to lead a life of independence.
At EDIIIE we offer AR, MR, and VR solutions for all industries.
