Insights from the experts
Our focused blog section talks about immersive technology developments, industry applications of simulation and much more.
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Will Virtual Reality Replace Travel? Virtual Travel and the Future of Tourism

50% of travelers globally are using virtual reality to facilitate their travel booking and enhance their experience (according to Statista).

This means VR integration is as important as a website or virtual reality application for the travel and tourism industry players to effectively reach this demographic. 

And major brands have been responding to it. Virtual field trips by AirBnB, virtual reality booking service by Amadeus, and the Galactica VR rollercoaster experience by Alton Towers are major examples of strides in this direction.

Stats show that this is the way forward for the travel and tourism industry as a whole.

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How AI, AR, and VR are Shaping the Hospitality Industry

Today, as we stand at the brink of a new era of technology, Artificial Intelligence (AI), Augmented Reality (AR) and Virtual Reality (VR) have become a significant part of our daily lives. And it should come as no surprise that the hospitality industry is also experiencing the seismic shift.

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How AR and VR Are Driving a Revolution in the Market

Customer Relationship Management is a very important concept in marketing because it is ultimately the customers that drive the market. Their success rate is based on the customer experience.

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Immersive Technology and COVID-19: The Beginning of an Era

When the clock struck midnight on the year 2020, little did anyone know that more than half of humanity would be in self-isolation? Billions of people would be forced to stay indoors against their social instincts. Businesses, no matter how small or big, would be running from the shelter of everyone’s home.

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Potential of Virtual Reality in Aviation and Aerospace Industry

VR has reshaped many industries today and the aerospace industry is one of them. Virtual reality technology nowadays is increasingly being used in militaries for various applications such as safety, simulation, and visualization of battlefields, etc.

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The Virtual Reality Boom in B2B Industries

Virtual Reality is a disruptive and powerful technology tool. It is reinventing industries and businesses in today’s age through immersive user experiences.

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